Inspiring the mind

Igniting the imagination

Cinema Tribu is a boutique production company focused on developing & producing premium branded, documentary, and scripted content.

We believe in the primacy of film craft, sustained by powerful stories and gripping, poetic imagery.

We aim to empower our viewers to reconnect with personal narratives and consider unconventional approaches and points of view.

We seek out the soul in the stories we tell – capturing and finessing their essential qualities in the space between advertising, film, and advocacy.

We tell stories because we want our audience to feel something, and learn something new in the process.

We want to pay tribute to humanity by shining a light on timeless stories from across the globe.

With offices in São Paulo & New York we develop and produce films internationally.


Ayelet is a journalist, filmmaker and social entrepreneur, specializing in narratives that are both character driven and thought provoking. Her work is guided by her passion for global issues, and she is particularly passionate about stories that demonstrate and celebrate the human capacity to enact change.

Most recently, Ayelet directed a campaign for Rolex’s Awards for Enterprise – celebrating individuals with innovative projects seeking to improve life on the planet, ventured into the heart of the Amazon to document one of the Yawalapiti tribe's most sacred rituals, and executive produced a short documentary about world renowned photographer Sebastião Salgado for the International Center of Photography (ICP).

Whether it’s interviewing a human trafficking survivor turned Nobel Peace Prize laureate, or entering the crossfire to document a ballet teacher transforming a community of girls in one of Rio de Janeiro’s most dangerous favelas, Ayelet crafts narratives around human ingenuity, perseverance and strength; showcasing challenges to be overcome along with the elusive yet ever present beauty of everything there is to achieve.

Over the years, her work has been showcased by the Nobel Peace Center, Clinton Global Initiative, Nowness, The Washington Post, Whitewall Magazine and Amnesty International, among others.

Senior Producer

Associate Producer

Creative Producer

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